The Nationwide Kitchen & Tub Affiliation (NKBA), the authority on kitchen and bathtub design, traits, market, and enterprise insights, pronounces its first-ever Luxurious Kitchen Summit to be held nearly from June 23-24, 2021. The summit will function prime NKBA designers (serving the luxurious market) and trade consultants who will discover the that means of luxurious immediately, methods to work with excessive net-worth purchasers, key type components of elevated dwelling, the trail to changing into a luxurious designer, and way more.
Collaborating Designers and Business Consultants
NKBA designers have been invited to take part in a proprietary NKBA research exploring the luxurious kitchen market – together with key type, product, and life-style drivers. A choose quantity have been tapped to share deeper insights as a part of the upcoming summit. They embrace:
Anne-Marie Brunet, CMKBD, Sheridan Interiors, Ottawa, Ontario, Canada;
Nar Bustamante, NAR Design Group, Sacramento, CA
Brendan Flanigan, Brendan Flanigan Interiors, Saratoga Springs, NY
Jan Neiges, CMKBD, Jan Neiges LLC, Highlands Ranch, CO
Alyson O’Hanlon, CKD, proprietor, Clive Christian Furnishings Showroom NJ, Tenafly, NJ
Sarah Robertson, AKBD, principal Studio Dearborn, Mamaroneck, NY
Peter Salerno, CMKBD, Peter Salerno Inc, Wyckoff, NJ
Vicky Serany, principal Southern Studio Design, Cary, NC
Moreover, trade consultants together with Winston Chesterfield, principal Barton Consulting, London, England; Michael Altneu, associate, REALM international, San Francisco, CA; Eric Perez, principal, Howdy PR Group, NY, NY; Karen Brandon, sr. advertising and marketing mgr, Nationwide Advertising and marketing Group, Winston-Salem, NC; Helene Oberman, managing director, Inside Design, NY, NY; Tricia Zach, head of analysis NKBA will focus on essential demographic and psychographic shifts in luxurious dwelling, discover what makes a luxurious kitchen and what doesn’t and probe designers on their method to creating luxurious purchasers.
“Some of the attention-grabbing traits within the final couple of years has been the shift in what luxurious has come to imply, that it’s not nearly how a lot cash somebody spends,” stated Suzie Williford, EVP and Chief Technique Officer of NKBA, who will host the two-day Luxurious Outlined summit. “What we present in our latest luxurious kitchen research is that the uber high-end clientele, the 0.1 p.c when you like, equates luxurious with freedom from design guidelines and it’s a really personalised expertise that’s distinctive and customised for his or her wants. You may see examples of this in our not too long ago printed guide, The Luxurious Kitchen, which showcases the distinctive kitchens by the designers who participated in our research.”
NKBA Summit: Luxurious Outlined – Programming
The convention will take a deep dive into the next matters, exploring the nuances of language, type, timing, and method:
- Luxurious Purchasers: Who Are They?
- The Luxurious Shopper/Designer Relationship Defined
- The Fashionable Luxurious Kitchen: Designing With out Guidelines
- Luxurious Purchasers: How Do They Assume?
- The Position of Advertising and marketing/PR in Creating Your Area of interest
- Luxurious — What It Is… and What It Isn’t
NKBA Renovation Angel Luxurious Kitchen Awards
The NKBA and Renovation Angel established a strategic partnership in 2019 with a objective of recognizing designers and types who assist the idea of recycling and upcycling kitchen elements. The 2021 awards might be introduced on the shut of day 1 of the NKBA Luxurious Summit.
NKBA Luxurious Summit: Luxurious Outlined Unique Sponsor – Cambria
The summit is being sponsored solely by Cambria, the main home producer of quartz floor merchandise. Household owned, Cambria is produced and distributed all through the U.S. by the corporate’s 2,000+ workers. For greater than twenty years, Cambria’s devotion to superior efficiency and craftsmanship, dedication to sustainability and keenness for world-class service come throughout in its huge array of chic merchandise.
“What an unbelievable alternative to be the presenting sponsor of the first-ever NKBA Luxurious Summit,” stated Sylvie Orenga, SVP of Advertising and marketing for Cambria. “The analysis, data and lineup are top-notch, and we’re excited to be a part of this best-in-class occasion. We’re assured the findings might be invaluable to the trade.”
Registration for The NKBA Summit: Luxurious Outlined is included in the price of NKBA membership and complimentary for press. Non-members might register for $99.