Keystone Property Group, an actual property developer and investor of mixed-use properties, has damaged floor on the brand new Lodge West + Foremost, a big milestone in its SORA West improvement. Keystone has partnered with Harmony Hospitality Enterprises to develop and function the 127-room boutique resort as a part of the Tapestry Assortment by Hilton.
Inside design, branding and procurement agency Inside Picture Group (IIG) will design the interiors for the brand new resort, together with the historic hearth station lounge and bar, guestrooms, foyer, assembly areas, out of doors terrace and F&B venues. IIG is guiding the resort’s branding, idea narrative and naming of the brand new property. The staff is working in collaboration with DLR Group—the venture architect—who’s designing the resort’s exterior and marrying the prevailing firehouse constructing with the brand new building guestroom tower right into a seamless design that overlooks the Schuylkill River.
“With native companions like Keystone Property Group and a number one design agency, Inside Picture Group, we count on that Lodge West + Foremost can be an award-winning addition to our portfolio and the pleasure of Conshohocken. This newly constructed boutique, life-style expertise resort will immerse friends in a property brimming with distinctive type and vibrant character,” mentioned Mark Laport, president/CEO of Harmony Hospitality.
The venture is in Conshohocken, PA and is anticipated to open in late 2022.
“The emphasis on storytelling is the inspiration and driving power behind all of our work, and this venture was no exception,” mentioned Leslie Schultz, SVP of design at IIG. “Lodge West + Foremost will function an eclectic design that creatively tells the story of the one sq. mile city of Conshohocken, Pennsylvania. We’re additionally drawing inspiration from the concept of reimaging a social membership of a bygone period.”
The resort’s eclectic, modern-masculine palette will exemplify refined distinction and exude a elegant patina leading to an effortlessly cool aesthetic. Lodge West + Foremost can be bodily linked to a 146-year-old historic firehouse, which can develop into dwelling to the resort foyer and F&B areas.
IIG will improve the prevailing ornate detailing inside the firehouse to take care of authenticity. All through the foyer and resort, the design will function playful, refined parts that remind friends to not take life too severely. The staff can even add a humorous spin to strange objects, making them relatable to everybody to create a cushty, inviting house for friends.
“DLR Group’s design for Lodge West + Foremost pays homage to the historical past of the adjoining Washie Firehouse and the encircling neighborhood,” mentioned Scott Boyle, AIA, LEED AP, DLR Group principal. “By finding the resort’s most important entry and foyer contained in the historic firehouse, friends discover themselves in a unprecedented surroundings that feels up to date but attracts on the character of the historic property. The firehouse doorways that beforehand had been used to permit firetrucks to enter and exit the station have been replicated to supply a direct connection from the foyer bar to the close by public plaza.”
Visitors will discover the foyer bar—1874 Social—and lounge space to the left of the entryway. 1874 Social, named after the yr the hearth firm shaped on the positioning, can even supply patrons an indoor-outdoor culinary expertise as operable storage doorways will present entry to the out of doors terrace overlooking the event’s plaza. The firehouse, which was added to the Nationwide Register of Historic Locations in 1975, additionally impressed the second-floor gastropub expertise, Hook & Ladder Skybar. This venue, which was beforehand the fireman’s dormitory, will function a eating space for friends. Seeking to tie again to the previous firehouse, the design staff will restore and repurpose many present constructing parts. IIG can also be drawing inspiration for the interiors from the branding and naming of each F&B areas, led by restaurant branding agency Endurance Administration Group (EMG).